This image is displaying a successful internet shopping transaction. The thumbs up given form the computer, is representing the online seller and in return the buyer is giving the “OK” signal back stating that the seller did a great job on his end of the deal. The audience for this image is anyone that buys and sells online currently or anyone that’s interested in doing so. The purpose behind this is to show how internet sales can be successful and that shopping online can be safe. Some people still believe in order to make an online transaction you need to mail a check, send out a money order or they just choose not to release their bank information online. There’s a credit card in the picture as well that sends out a signal that whoever made the purchase, used their credit card and it was made securely with no issues.
Pathos, appeals to the audience’s sympathies and imagination. The emotions involved here include a sense of hopefulness and trust in internet buying and selling. The audience feels that they can go safely make a purchase with their credit card and not be worried about getting ripped off or scammed. A lot of people worry about someone getting a hold of their credit card information and this just assures them that online transactions don’t always go bad. They can trust shopping on the internet only if they do their part in being safe.
Logos in this photo are well displayed. The reaffirming thumbs up and “OK” signal makes people aware that there was an online sale that was made successfully. The credit card displayed also brings the point across that it was done securely with the buyer’s card. Some shoppers are weary about using anything involving their personal information online, which is understandable, but there are a lot of steps taken to ensure the safety for shoppers on the web.
Ethos here isn’t all that clear, this picture was found through a blog and anybody could have Photoshopped it together. I honestly would not just go by this picture if I didn’t know much about buying online and was curious or concerned about it. I would do further and more extensive research into the matter by checking into the actual website I’m purchasing from. Make sure it’s a reputable, well known company with a secure way to checkout when your shopping’s complete. EBay uses PayPal which is very secure, something on the lines of that is what I’d be looking for.
The attitudes and values that could be characteristically transmitted by this photo are called mythos. I feel a little uneasy about it personally, it doesn’t assure anything 100 percent. The photo definitely gets a point across however like I said before; anyone could have put that together. If it were being used by some unheard of, sketchy website then it would give me a false sense of security, like they were trying to trick me in a way. On the other hand, if it were used by eBay or some reputable company then I’d feel that it sends a good message.
The image broken down makes a lot of sense, the two hands clearly display a happy ending to a transaction made via the internet. The credit card makes in known that it was used without hassle. Overall depending how and where the image is being used determines how I feel about it. It seems that it has the capabilities of passing on a positive message but could also lead you into a trap if you’re not cautious.
N.A. (N.A.). Why women shop online more than men. Online shopping magazine. Retrieved December 5, 2010 from
No comments:
Post a Comment